Woman reading about supplements with tea, showing thoughtful research approach

Why We Created Fiklore

Natural supplements are everywhere, but clear information about them is not. We created Fiklore to provide readers with straightforward, honest guidance about supplement choices without medical claims, sales pressure, or exaggeration.

Our resource exists to respect your intelligence and autonomy—you deserve information presented calmly and clearly so you can make your own informed decisions.

Our Guiding Principles

No Medical Claims

We never suggest supplements treat, prevent, or cure conditions. Instead, we describe them in the context of daily wellness and lifestyle support.

No Sales Pressure

Fiklore is purely informational. There are no prices, no checkout buttons, no attempts to convince you to buy. This is a learning space.

Honest Ingredient Lists

Every supplement is described with transparent ingredient breakdowns. We help you understand what's actually in each product and why it might matter to you.

Respect Your Rhythm

We recognise that wellness is personal. Day kits, calm kits, and night kits acknowledge that your needs change throughout your week and year.

No Rankings or Recommendations

We don't rank supplements as "better" or "best." We present options so you can decide what fits your lifestyle and interests.

Lifestyle Context

Natural supplements exist within the rhythm of work, rest, activity, and reflection. We explore them in that human context, not in isolation.

Person planning their week with a calendar and wellness journal

Understanding Daily Rhythm

Your week has natural patterns. Morning energy needs differ from evening wind-down. Physical activity days feel different from rest days. Stress ebbs and flows. Fiklore acknowledges these rhythms and explores how natural supplements might fit into them.

This is why we organise information into Day Kits, Calm Kits, and Night Kits. Not because you need all three, but because your needs genuinely shift throughout your week—and supplements can be explored with that in mind.

Educational Focus

Fiklore serves as a learning resource. We believe readers benefit from:

Format Knowledge

Understanding whether a supplement comes as a capsule, powder, or liquid affects how and when you might use it. We explain this openly.

Ingredient Literacy

Learning to read and compare ingredient lists empowers you to make choices aligned with your values and interests.

Audience-Specific Information

Men, women, and unisex formulations reflect real differences in how supplements are designed and marketed. Understanding these distinctions is valuable.

Fiklore website interface showing clean, modern design on a tablet

Why Design Matters Here

Fiklore's candy-modern design isn't decoration—it's part of our message. A clean, bright, contemporary interface makes scanning supplement information calming rather than clinical. The friendly aesthetic invites you to explore without pressure.

Rounded shapes, soft colours, and generous spacing create a browsing experience that feels conversational rather than authoritative. That tone supports our mission: clear information you can trust.

Questions About Our Approach?

We'd like to hear from you. Get in touch with feedback, questions, or simply to learn more about how we approach supplement information.